Creative Exploration
Creative exploration is the fast, open phase where many possible design directions are tested.
It should produce variations, not final polished work.
Use It For
- testing different visual languages
- comparing layout directions
- exploring mood and tone
- finding unexpected ideas
- avoiding the first obvious solution
Good Exploration
Good exploration is broad before it becomes focused.
It should create enough options to compare, then use project goals and design principles to choose a direction.