Deep Dive
A deep dive is an early discovery phase used to understand the client, product, goals, users, constraints, and project context.
It should happen before visual exploration, because references and interface decisions need a clear problem frame.
What To Clarify
- project goals
- target users
- business constraints
- brand context
- existing product problems
- competitors and references
- content and data requirements
- technical limits
- accessibility risks
Outputs
A useful deep dive should produce:
- a clearer brief
- open questions
- constraints
- research directions
- early hypotheses
- criteria for evaluating design directions
It feeds Benchmark, Sitemap, Wireframe, and Moodboard.