Design Principles
Design principles are project-specific rules that guide design decisions.
They translate strategy into interface choices.
Example
If a principle is “technical simplicity,” the UI should explain complex information in plain language and avoid overwhelming the user.
Use Them To Decide
- what to emphasize
- what to remove
- how to choose between alternatives
- how to explain decisions to stakeholders
Strong Principles
Strong principles are:
- specific to the project
- connected to user needs
- useful when choosing between options
- easy to explain
- visible in the final interface