Narrative UI

Narrative UI is interface design that supports storytelling.

It connects content, layout, motion, and interaction so the user experiences information as a sequence or story.

Design Focus

Narrative UI asks how the user moves through meaning.

It considers:

  • what is revealed first
  • what comes next
  • where attention should pause
  • how transitions support understanding
  • how interaction changes the story

Useful For

  • editorial interfaces
  • data stories
  • product storytelling
  • immersive experiences
  • portfolios and case studies