Experiential Design
Experiential design creates interactive experiences that often combine digital, physical, brand, motion, and storytelling elements.
What It Combines
- interface design
- spatial or physical context
- storytelling
- brand behavior
- interaction
- motion
- user participation
Design Question
Experiential design asks not only “what does the user see?” but also “what does the user go through?”
The focus is the full experience across time, context, and touchpoints.