Eye Tracking
Eye tracking measures where users look while interacting with a design.
It can help evaluate visual hierarchy, attention, and comprehension.
What It Can Reveal
- whether users notice important content
- where attention concentrates
- whether hierarchy guides the eye correctly
- which areas are ignored
- how people scan a page or interface
Use It Carefully
Looking at something does not always mean understanding it.
Eye tracking should be interpreted together with user goals, task behavior, and qualitative feedback.
Related
- Usability Testing
- User Interface Design
- visual hierarchy