Animated Mockup
An animated mockup is a motion-based representation of how an interface or digital service could behave.
It is often used when static screens cannot explain the experience clearly enough.
Why It Matters
Animated mockups can:
- show interaction behavior
- reveal workflow problems
- help clients understand an idea
- help developers understand intended motion
- communicate cross-device experiences
- present future product concepts before full implementation
Difference From Prototype
| Animated mockup | Prototype |
|---|---|
| often video-like | interactive |
| good for storytelling | good for testing behavior |
| can show ideal or future behavior | closer to real product constraints |
| useful for presentations | useful for validation |